Eden

Eden was a packaging design brief set by Stranger & Stranger, who are packaging design specialists.  The brief challenged me to design the packaging for a non alcoholic spirit, called Eden. This took inspiration from the natural world and elements of nature. 

 

I produced a logo, and two different label designs for the two different flavours of the non-alcoholic spirit. My inspiration behind the two label designs came from the concept of dusk and dawn, morning and evening.

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The logo follows a simplistic and modern design, as it was important that the main focus of this design were the illustrative elements on the bottle. The two dots above the ‘e’ represent the two flavours of Eden spirits.

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The basis of the brand identity for Eden was heavily inspired by nature and organic landscapes. As mentioned before, the colours derive from what we visually associate with dusk and dawn,  and the colours within these times of day.

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