Waitrose

Due to directing our own brief, I chose to take on packaging because it’s an area of design  that I’ve become increasingly interested in. I wanted to address issues surrounding sustainability due to the relevance it has on society today, and I  wanted to challenge myself to contribute to a possible solution to the crisis we are facing.

 

I produced a fabric cloth inspired by ancient Japanese practices such as Tsutsumu and Furoshiki. This cloth can act as a substitute for any form of plastic packaging for loose produce, and can also be re-used in ways such as a tea towel, scarf or again as a substitute for a plastic shopping bag.

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Here are my final cloth patterns which were used to print onto other fabrics in the textile department of my University. After finalising my wider research,  discovered that two dimensional cloth ideas resulted in a better final product. One half of the fabric would be heavier in colour, and the other half would be the opposite to create adverse 2D finish.

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